For the first time, one the nation’s top 25 of amusement attractions includes the Kentucky Horse Park. The facility dedicated to equestrian sports is on a list generated by Trip Advisor dot com. The park’s director of marketing, Lisa Jackson, says the website includes reviews from average travelers.
“Word of mouth advertising is so important, especially these days where everybody is very social and sharing things on social media and they’re doing their planning by using the internet and doing that sort of research,” said Jackson.
Jackson says the horse park reviews posted by travelers on the website are extremely valuable.
“We don’t have nearly the advertising budget or the reach that the big guys on the list, the Disneys, the Universal Studios, and the Sea Worlds have that are on the list. So, it really is an affirmation that horses make a difference and people love horses and they make a difference in their lives.” –Lisa Jackson
For several years, Lisa Jackson says annual park attendance has held steady at about 800-thousand people.